Hello everyone and welcome to [this transcript of] our virtual, multi-country, multi-continent event to discuss Anupama Chopra’s latest book: The King of Bollywood: Shah Rukh Khan and the Seductive World of Indian Cinema.
The book - which traces Shah Rukh Khan’s career from his young days in Delhi to his pervasive success in 2007, while also examining the growth and changes in the Hindi film industry - is published by Warner Books and has been available for pre-order on Amazon.com for a while now, and will be published very shortly (in the US on August 2, in India on August 9, and in the UK on September 6).
Anupama began her film journalist career in 1993 at the magazine India Today, and since then has also written for the New York Times, the Los Angeles Times, and Variety, among others. In addition, she has already published books about Sholay and Dilwale Dulhania Le Jayenge.

Participating in today’s discussion with the author are:
* Babasko, a.k.a. Barbara, who blogs about Bollywood from Austria at Baba aur Bollywood,
* Maja, SRK enthusiast based in Slovenia, who blogs here
* Michael, lawyer and blogger who writes from Germany about Hindi and Tamil movies here,
* Jo, Bollywood fan and owner of the funky London fair trade shop Ganesha,
* Darshana, who participates frequently from NY in Hindi movie discussion forums at Bollywhat.com. (She also worked as a background extra on Kabhi Alvida Naa Kehna),
* Beth, who resides in Illinois, USA and blogs at Beth Loves Bollywood,
* and me, Filmiholic
Maria: Anupama, let me get the ball rolling and say that I think you’ve managed to write a book that is informative for people who are new to these films and who might be curious to learn more about them or Shah Rukh Khan, while also containing many interesting details for long-standing fans of mainstream Hindi movies and SRK, which can’t have been an easy balance to achieve, so congrats for that.
What I do find fascinating is that this book is being published by an American house. Can you share with us how they decided to go ahead with a book on an actor who, while recognized worldwide, and within the US, though by only a segment of the population, but who is not a household name here? They must feel confident that there is, and will be, a market for a book on this subject, right? Can you tell us about this?
Anupama: Hi Everyone. Firstly, thanks for taking the time to read my book and participate in this event. I think it’s incredibly exciting that all of us, separated by thousands of miles and time zones and borders have connected over Bollywood and Shah Rukh Khan. So thanks, Maria, for making this happen.
Regarding, how Warner Books (actually they have been renamed Grand Central Publishing), decided to go with this book:
I was very clear that I didn’t want to write a book only for the Indian market. Book writing is a lonely, long, arduous journey with usually a miniscule pot of gold at the end of the rainbow. You do it because you love to do it. So I figured if I’m going to spend a few years of my life writing a book, I at least want it to be available in book stores in countries in the world. I wanted to write for an American publishing house but as you point out, not many in mainstream American publishing had heard of Shah Rukh Khan. I think it happened largely because of my agent Anna Ghosh (Scovil, Chichak and Galen). Anna helped me to put together a 60 page proposal, which included a marketing plan, which she then shopped out to publishers. Anna, very smartly, sent out proposals to several Indian editors. This way, at least we were speaking to the converted and didn’t have to start from scratch. The proposal was picked up by Devi Pillai at Warner (she has since left). Devi wasn’t a big Bollywood fan herself but she knew what this whole universe is about. If I remember correctly, Devi’s niece was a big Shah Rukh fan. Devi convinced Warner that this was a book worth doing and they bought it. But it is a leap of faith for them. I hope it works.
Maja: I haven’t read any other books about SRK before and I didn’t know much about his life, so I really enjoyed finding out more about him in this book, but I was wondering - considering that quite a few books have been published about him already, how did you decide to write another one? Also, I like how the book is not only about Shah Rukh, but also about the history of Bollywood, and I even learnt something about the history of India from it. How did that come about - that it’s not strictly just a biography, that it includes so much other information too?
Anupama: The idea of writing about Shah Rukh Khan grew out of my second book Dilwale Dulhaniya Le Jeyenge (British Film Institute). When I wrote a monograph on DDLJ, I found myself becoming more and more fascinated by Shah Rukh’s story, his incredible ascent and how he became the face of a post-liberalized India. King of Bollywood was never meant to be a biography. It was written as a portrait of Bollywood as seen through the life and films of Shah Rukh Khan. I hope that I’ve managed to create a picture of Bollywood with Shah Rukh in the foreground and many, many other things in the background. The ambition was to create a window to a superstar’s life, Bollywood and India.
I think in so many ways this book is so different from the other book on Shah Rukh. I believe that I have added to the conversation on him and on Indian culture and films. So I wasn’t worried at all about the other books.
Beth: I really enjoyed - and benefited from - the descriptive background information about what Hindi popular films and the film industry were like in the late 1980s and early 1990s, as well as the context you give for particular people (Yash and Aditya Chopra, for example), particular films, styles of filmmaking, etc. The book feels almost as much like a biography of Hindi filmmaking in the last few decades as it does of Shahrukh Khan. Did you assume that most of your readership would not already know much of this information, or was it included in order to emphasize the relationship that exists between Shahrukh’s career and its setting? Are you hoping to attract readers who are relatively new to learning about Hindi cinema?
Anupama: I’m happy to hear that you found the non-Shah Rukh material interesting. I wanted to trace the evolution of the film industry and also give a context for his career. I think it’s so much more interesting that way (I hope you all agree). And yes of course, we are hoping to attract readers who are new to Hindi film. Warner is marketing this book to the mainstream American market so it isn’t purely an Indian or Bollywood lover thing. This balancing of information and details was the most difficult thing to achieve in the book. It had to speak to both — the American reader who knows very little about Bollywood and the Indian reader who even knows that Shah Rukh Khan eats chicken everyday. I hope I’ve managed to make it interesting for both. It was a tall, ambitious order but that’s what made it challenging and fun.
Darshana: First, thank you to Maria and Anupama, this is a precious opportunity for me as I am an admirer of Anupama’s writing, enough to have hunted down her NYT articles and printed them out.
I see this book as one that can be read by the kind of person who reads good movie writing in the Times, The New Yorker, etc. — it’s clear, interesting, intelligent but non-academic writing on popular culture. I look forward to recommending it - well, handing it to — my friends who are not immersed in Hindi cinema.
My question is related to these remarks: I love this kind of popuIar culture analysis (I love Shah Rukh, too), and I find surprisingly little journalistic writing about Indian mainstream movies that is on the level of Anupama’s writing or takes the movies as a serious subject. So I would love to know: how did you get here? How did you come to write about the popular movie world? Did you have to overcome any kind of disapproval — real disapproval, or a worry about meeting it? Has your attitude toward Hindi movies gone through changes over time, or have you always liked, loved, appreciated them? Or of course anything you might think of on this general subject.
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