They’re back!


A while back I lamented the fact that the suits at NDTV decided to cut off the Indian ads when they beam the signal for NDTV 24/7 to those of us living off the Subcontinent.

Instead, they subjected us to loop after loop after loop of the same, same, same, same clips of their various reporters.   If I wanted to get my fix of Indian TV ads, I had to turn to MTV India, but it still felt like something was missing.

Well this morning, all of a sudden I noticed from the kitchen that I heard Madhavan and Vidya Balan discussing if they’d turned off the light before they left, and  just as the moment my head  snapped around to see the TV screen, it hit me:   the ads were back on NDTV and this was one in the popular Airtel series of the couple!

In addition to Airtel’s services, other products being promoted now are Garnier hair dye for men, motorbikes, low cholesterol food, and some kind of home repair material.  

If you want to see Vidya and Maddie’s adverts, click here.

3 thoughts on “They’re back!

  1. Chacha-ji, thanks for the heads up.

    Banno, awwww, well, I guess their characters are so wrapped up in each other…..actually, I thought the first two ads in the series really established such a quiet, intimate vibe, which is kind of a pleasant change from so many loud over-the-top ads. And yes, as adorable as Amitabh Revi is, these repeated anchor clips were becoming like Chinese water torture, and actually, come to think of it, there were not enough Amitabh Revi clips! 😉 Btw, I love your blog!

  2. I hate the Madhavan-Vidya Balan Airtel ads. Both of them look so smug. But I suppose it’s better than watching a loop of NDTV honchos. 🙂

  3. Filmi-ji, NDTV now streams live on the internet, both in Hindi and in English, separately. By chance they had the Good Morning India! segment separately in their video clips section also, and Vidya Balan was on this morning (though I did not watch the whole of it).

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